FAIR DIRECT TRADE
WE KNOW THE FAMILIES BEHIND OUR COFFEES PERSONALLY

WHERE DOES CAFÉ COMAM COME FROM?

COMAM is short for COMunidad AMbientalista and means environmental community. Coffee and also other products from several families are sold under the COMAM brand in a small café run by the environmental organisation Serraniagua. They also aims to preserve the biodiversity of the region. This includes the pristine tropical rainforests as well as the tradition and culture of coffee cultivation in traditional forest gardens. 

WHY EXACTLY WITH THESE COFFEE FARMERS?

In 2015, Natalie, the initiator of the project, travelled to Colombia for the first time and came to El Cairo, Valle del Cauca, to the environmental organisation Serraniagua through a recommendation. There, the exchange began and a personal relationship with the coffee farmers developed. She learned a lot about coffee, the taste, the cultivation, the quality, the roasting, the preparation and especially about the tradition and culture of coffee cultivation in Colombia. Natalie spends several months in Colombia, among other places in El Cairo, and works with Serraniagua. This direct cooperation enables a fair direct trade of coffee.

El Cairo is located in the highlands of Colombia, in the westernmost Andes mountain range in the middle of the Serranía de los Paraguas nature reserve. 

FAIR DIRECT TRADE – SINGLE ORIGIN & DIRECT TRADE

Single Origin stands for a traceable origin of coffee.
Direct Trade stands for direct trade with coffee farmers.

We want to know the people who grow our coffee. That’s why we buy coffee directly from small farmers who work together with the environmental organisation Serraniagua. Together we create a fair, direct and long-term trading relationship at eye level.

WE GO FURTHER THAN FAIR TRADE

In most cases, the global trading system is anything but fair. Developing countries, mostly former colonies, produce raw materials that are refined into finished products in industrialised countries. Most of the added value is generated in the global North. The real added value of coffee comes from the processing and roasting of the coffee beans.

Fairtrade has always contributed to more added value and better prices for producers. Fairtrade works with cooperatives, pays a minimum price and additional premiums. That’s exactly what we do too.

With NULLDIEBOHNE we even go one step further and process the coffee beans in the country of origin. This keeps three times more value locally than other coffees. We know exactly where our first-class Arabica coffee beans for CAFÉ COMAM come from and the people behind them. We rely on fair direct trade and transparency. 

FAIR PRICES – FIRST-CLASS QUALITY

Working directly with our coffee farmers enables us to pay fair prices and at the same time get first-class coffee beans. Bad coffee beans are sorted out during the production process on the finca, leaving only the best beans. There is much more work behind CAFÉ COMAM, which is also rewarded. 

Fair prices are very important for coffee farmers. Currently, the global price of green coffee is very high and will probably remain at this level, because the global coffee harvest will be permanently smaller due to climate change. For the coffee farmers, the price increase is essential, because with the low yields, working with coffee would otherwise no longer be profitable at all.

As with Fairtrade, CAFÉ COMAM pays a minimum price that is higher than the global green coffee price, plus a premium for the farmers. 1 € per pack of coffee goes directly to the environmental community Serraniagua. Serraniagua continuously offers the coffee farmers agro-ecological workshops on organic farming as well as quality improvement.